I was just on ABC’s LOST site looking for a trailer for the new season (there isn’t one) when I noticed their online store. They lure you in to the store with this gem:
Be like Sawyer and collect a stash of special keepsakes.
This is priceless. The most inexplicable hook I’ve ever read. What makes it sadder is that I bet it works. Someone actually thought, “Hey, I could be like Sawyer…” Assuming that line was accurate and the store actually sold stolen prescription drugs and hand guns I journeyed on and found even more oddball stuff. Like this line from the Season 2 DVD synopsis:
But they discovered that the island holds many secrets, including the intense howls of a mysterious creature stalking the jungle, as well as a polar bear, a marooned and possibly crazy French woman, a mystical boar, a mysterious group known only as ‘The Others,’ […]
Um, did I miss something or did I never see a “mystical boar?” Yes, I remember a boar, and yes, I remember Sawyer being cutely annoyed by it, but I don’t recall anything mystical about it. Has this copywriter even watched Lost? The answer to that is a firm “No” because anyone who has knows that the French woman is most certainly crazy.
The next best thing about this store is how painfully simple most of the products are. “Wait, so you’re saying all we have to do is put these numbers on a t-shirt and we can charge $25 for it? Sweet.” Maybe I should credit them for embracing simplicity when most t-shirts suffer from over-design, but this Push the button tee (set in what looks like Helvetica), is an insult to t-shirts.


Hello, my name is Shawn. This is where I put things. This site has been active since 2002. A lot has changed since then but basically I'm still writing ridiculous articles about ridiculous things. You can also look at my